Category : Copywriting

Written on Oct, 23, 2014 by in

Sample of copywriting for a series of adverts. For East Coast Trains’ sponsored ads in The Scotsman: description of their varied Corporate Social Responsibility programme, plus a case study of another Scottish business EastCoast3 EastCoast2 EastCoast1    

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Written on Aug, 03, 2014 by in

It looks like something out of a James Bond film, but the Lamborghini Huracan has arrived at Kinnaird Park, Edinburgh this summer and is now available for demonstration drives.. (Advertorial in The Scotsman motoring supplement; see page 7)  

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Written on Aug, 03, 2014 by in

Writing about the Highlands and Islands of Scotland is not exactly an arduous task – more of a pleasure, actually. It’s such a beautiful part of the world especially with long, light evenings and then, if you’re lucky, sunsets to remember. Read more here (page 5)

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Written on Aug, 03, 2014 by in

As the UK elderly population increases, it’s a subject of increasing importance for many of us: how and where we wish family members to be cared for in later life. This supplement covered everything from legal affairs to choosing a care home. Advertising supplement for The Scotsman, published May 2014. Click here to view    

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Written on Jun, 09, 2014 by in

Copywriting is all about getting a message across with clear, engaging writing which keeps the reader interested to the end. For this promotional supplement I wrote all the articles (including doing all the interviews), bar the Lorraine Kelly feature. It contains several profiles of charities and case studies, plus information about the Remember a Charity organisation and making a Will. Click …

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